Employees’ Loyalty And Organisational Performance In Beverage Firms

Description

ABSTRACT

This study investigated employees’ loyalty and organisational performance in beverage firms in Benin City, Edo State, Nigeria. The study sought to determine the relationship between the three dimensions of loyalty (affective, economic, and normative) and organisational performance with respect to product/service quality, firm innovation, and customers’ patronage in the beverage firms. The correctional design was employed for the study. The study covered all the 521 employees of Nigeria Bottling Company Plc and 320 employees of Seven-Up Bottling Company in Benin City, Edo State. Using the Taro Yamane formula, a proportionate sample of 202 workers representing seventy five percent (75%) of the population was drawn for the study. The researcher developed questionnaire titled: “Employee Loyalty and Performance Questionnaire – ELPQ” which was used in the study. The simple percentage (%) was used in the analyzing of the social characteristics while Pearson Product Moment Correlation coefficient (PPMC) was used to test the hypotheses. The Statistical Package for Social Sciences (IBM SPSS®) was used to test the hypotheses at 0.05 level of significance. The study further concluded that there was a direct relationship between employee loyalty (affective, economic, and normative) and organisational performance. Furthermore, changes in organizational performance were attributed to affective, economic and normative loyalty of employees in selected beverage firms in Benin City, Edo State. It was recommended that affective loyalty of employees needs to be encouraged to promote product/service quality, customer patronage and organizational innovation in beverage firms. This can be done by encouraging interpersonal relationship and promoting participative decision making to promote employees’ perceptions of fairness and belongingness with their organization.

Table of Contents

ABSTRACT
TABLE OF CONTENTS

CHAPTER ONE
1.1 Background to the Study
1.2 Statement of the Problem
1.3 Research Questions
1.4 Objectives of the Study
1.5 Research Hypotheses
1.6 Significance of the Study
1.7 Scope of the Study
1.8 Limitations of the Study
1.9 Organization of the Study

CHAPTER TWO
2.1 Conceptual Review
2.1.2 Affective loyalty
2.1.3 Economic (continuous) loyalty
2.1.4 Normative loyalty
2.1.5 Organisational Performance
2.1.6 Product/service quality
2.1.7 Customer patronage
2.1.8 Firm innovation
2.1.9 Employee Loyalty and Organizational Performance
2.2 Conceptual Framework

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